Matthias BraunWeb Design & Development · Ulm

Advertising & analytics

Google Ads management for local businesses

A Google search campaign for your business: setup for one region with up to three ad groups and a tested conversion, followed by the agreed monthly management with a report. The advertising budget and external platform costs are not included.

Request a projectScope and prices

01 // Who it is for

What is included

For small and medium-sized businesses with their own advertising budget that want to reach prospects through Google Search.

  • Campaign launch

    Setup of a Google search campaign for one region with up to three ad groups and a test of an agreed conversion.

  • Monthly management

    Up to 2.8 hours per month for search term review, negative keywords, budget control, conversion check and a short report on one campaign.

  • Measurement

    Conversion tracking for selected form submissions, phone and WhatsApp clicks and a GA4 setup with a consent check as separate services.

02 // Packages

Package

Advertising & analytics

Google Ads Lite

One region, one Google search campaign with up to 3 ad groups, tested conversion, negative keywords and a monthly report.

Requirement: 2.8 hours per month. All conditions for Google Ads Lite

One-off price
€236.81one-offincl. 19% VAT · €199.00 net
Monthly price
+ €308.21/ monthincl. 19% VAT · €259.00 net
  • Fixed price
Select and request: Google Ads Lite

All prices incl. 19% German VAT; the net price is shown below each price.

03 // Individual services

Individual advertising and measurement services

Available individually, each with its price type and requirements. More items are listed in the full catalogue.

  • Google Ads campaign launch

    Launch of a Google search campaign for one region with up to 3 ad groups and a test of an agreed conversion.

    • Fixed price

    €236.81one-offincl. 19% VAT · €199.00 net

    Details for Google Ads campaign launch
    What you get
    Launch of a Google search campaign for one region with up to 3 ad groups and a test of an agreed conversion.
    What it is for
    To set up a Google search campaign for one region properly, as a one-off launch.
    Suitable for
    SMEs with an advertising budget
    Billing
    one-off
    Requirements and limits
    Advertising budget/licences separate. Publishing and budget changes only after approval; corresponds to P15.
    Select and request: Google Ads campaign launch

  • Google Ads monthly management

    Up to 2.8 hours per month of search term review, negative keywords, budget control, conversion check and a short report for one campaign.

    • Fixed price

    €308.21/ monthincl. 19% VAT · €259.00 net

    Details for Google Ads monthly management
    What you get
    Up to 2.8 hours per month of search term review, negative keywords, budget control, conversion check and a short report for one campaign.
    What it is for
    So that a running search campaign is reviewed, cleaned up and kept within budget every month.
    Suitable for
    SMEs with an advertising budget
    Billing
    monthly
    Requirements and limits
    Advertising budget separate; changes only after approval; no CPA/lead guarantee. Monthly scope corresponds to P15.
    Select and request: Google Ads monthly management

  • Conversion tracking

    Measurement of selected form submissions, phone and WhatsApp clicks.

    • Fixed price

    €345.10one-offincl. 19% VAT · €290.00 net

    Details for Conversion tracking
    What you get
    Measurement of selected form submissions, phone and WhatsApp clicks.
    What it is for
    To understand how many form inquiries, calls or WhatsApp clicks come from the website.
    Suitable for
    SMEs with an advertising budget
    Billing
    one-off
    Requirements and limits
    Consent management separate if needed; reporting only with lawfully collected data.
    Select and request: Conversion tracking

  • Google Analytics setup

    Setup of a GA4 account and basic website events with a consent check.

    • Fixed price

    €345.10one-offincl. 19% VAT · €290.00 net

    Details for Google Analytics setup
    What you get
    Setup of a GA4 account and basic website events with a consent check.
    What it is for
    To measure, with consent, where visitors come from and what they do on your website.
    Suitable for
    SMEs with an advertising budget
    Billing
    one-off
    Requirements and limits
    Consent management separate if needed; reporting only with lawfully collected data.
    Select and request: Google Analytics setup

  • Monthly conversion monitoring

    Monthly review of the core events with one limited recommendation for improvement.

    • Fixed price

    €177.31/ monthincl. 19% VAT · €149.00 net

    Details for Monthly conversion monitoring
    What you get
    Monthly review of the core events with one limited recommendation for improvement.
    What it is for
    So that the most important measurement events are checked regularly, with one concrete recommendation per month.
    Suitable for
    SMEs with an advertising budget
    Billing
    monthly
    Requirements and limits
    Consent management separate if needed; reporting only with lawfully collected data.
    Select and request: Monthly conversion monitoring

  • Basic marketing attribution

    UTM standards and reports for distinguishing the key marketing channels.

    • Fixed price

    €345.10one-offincl. 19% VAT · €290.00 net

    Details for Basic marketing attribution
    What you get
    UTM standards and reports for distinguishing the key marketing channels.
    What it is for
    To distinguish which marketing channels visitors and inquiries come from.
    Suitable for
    SMEs with an advertising budget
    Billing
    one-off
    Requirements and limits
    Consent management separate if needed; reporting only with lawfully collected data.
    Select and request: Basic marketing attribution

  • Conversion optimisation audit

    Analysis of important user journeys and calls to action with prioritised experiments.

    • Fixed price

    €345.10one-offincl. 19% VAT · €290.00 net

    Details for Conversion optimisation audit
    What you get
    Analysis of important user journeys and calls to action with prioritised experiments.
    What it is for
    To find out where user journeys and calls to action can be improved.
    Suitable for
    SMEs with an advertising budget
    Billing
    one-off
    Requirements and limits
    Consent management separate if needed; reporting only with lawfully collected data.
    Select and request: Conversion optimisation audit

  • Compact dashboard

    Simple dashboard for website traffic, sources and defined contact goals.

    • Fixed price

    €464.10one-offincl. 19% VAT · €390.00 net

    Details for Compact dashboard
    What you get
    Simple dashboard for website traffic, sources and defined contact goals.
    What it is for
    To see traffic, sources and contact goals clearly in one place.
    Suitable for
    SMEs with an advertising budget
    Billing
    one-off
    Requirements and limits
    Consent management separate if needed; reporting only with lawfully collected data.
    Select and request: Compact dashboard

04 // Limits

What is not included

  • Advertising budget, licences and tools are not included and are billed directly by the platform.
  • Campaigns are published and budgets changed only with your approval.
  • Working measurement is a prerequisite; no guarantee of cost per inquiry (CPA) or number of inquiries.
  • Changes to the landing page are not included and are offered separately.
  • Measurement only with lawfully collected data; consent management may be needed separately.

05 // Process

What happens next

  1. 01

    Inquiry

    You choose suitable services, see a non-binding estimate and describe your plans in six short steps. If not everything is decided yet, you can say so.

  2. 02

    Clarification

    Together we clarify which packages or individual services fit your goal.

  3. 03

    Quote

    The quote sets out scope, price and timeframe before work begins.

  4. 04

    Launch & monthly routine

    Campaign setup and approval, then the agreed monthly management with a report.

06 // Questions

Frequently asked questions

Is the Google Ads budget included in the management price?

No. The advertising budget and external platform costs are separate. Scope and approvals are set out in the respective quote.

Can you guarantee specific advertising results?

No. Google decides on ad auctions itself. What is agreed is the concrete work on the campaign and measurement, not guaranteed inquiries or costs per inquiry.

Will changes be made without my consent?

No. Publishing and budget changes only take place with your approval.

Next step

Ready to start a Google search campaign?

Tell me your region, your most important services and your planned advertising budget.

Request a projectWhatsApp (opens WhatsApp)Send an email